• Client: Federal

  • 2012
  • 2013 RedDot: Best of the Best
  • Prototype

Breaking traditional thinking

With this project, Maple Set, we wanted to look at kitchen knives from a new perspective. We focused on the essence of a knife, that key component that people think about when thinking about a knife. We isolated the blade as that defining component and designed around that as the highlight of the product. By reducing the size and visual weight of the blade it becomes this sliver of polish and refinement. From there we looked at other kitchen tools and felt that the warmth of a wood made for a great material. The stark contrast of materials works well to highlight the smaller blade and blend the body in to its surroundings.

The project goal was to not only produce a beautiful product but to break the mould of traditional thinking on everyday products. To get people the think differently about what they see around them and how they see it. And with this project I believe we have succeeded in breaking that mold.

RedDot Design Award Winner: Best of the Best 2013

The Federal Inc. has been awarded one of the highest and most prestigious awards in the design industry. The Federal has won ‘Best of the Best’ for the Red Dot Award: Design Concept 2013 ( http://www.red-dot.sg )